May 13

May 13 THE IMPORTANCE OF FINDING YOUR NICHE

Having a niche for your blog is EXTREMELY important.

When I first started blogging I was using Tumblr as my platform and some days I would write a journal entry type blog that was very personal and then other days I would post a video of me making a juice.

My following was SUPER small at the time and I was mainly just doing it to vent and have a place to write BUT as I started realizing that I wanted to grow my audience, I started feeling less confident about what I was writing.

I wanted to write about personal things, I wanted to write recipes, and of course I wanted to talk about health tips and at home workouts.

I started reading about how other bloggers started to grow their audience and they ALL said the same thing.

YOU NEED TO START WITH ONE THING.

FIND YOUR NICHE.

When someone goes to your blog they need to know what they're going there for. Whether it's interior design tips, gluten-free recipes, or how to create your own clothing brand, it needs to be consistent content that is constantly revolving around the same specific subject.

Don't worry, I'm sure you have a lot to talk about and YES, you WILL be able to start moving into other subjects but FIRST you need to focus on ONE thing.

I started ONLY posting health tips. I felt like I could round up a LOT of content for this subject and it was definitely something that I loved talking about.

I also committed to posting 4 times a week. This way I could put out a lot of content right away and give my readers the option of bouncing around from blog to blog.

You know how you get "lost in the rabbit hole" of people's websites and instagrams? That's the goal. Get the reader's attention, and keep it!

Consistency and quality content of a niche topic will begin to grow your audience because your readers will begin to understand what you can provide for them and they will want to know MORE.

Once you feel like you have really tackled that particular subject (I posted only about health tips for about 6 months, 4 times a week) then you can start to move into other subjects.

Your audience now understands you and probably feels like they know you so they LIKE you. NOW they are interested in other things that you know.

For example, if you are starting a blog about interior design and talk about 'tips for renovating your first home' for a few months, then you can have the option of posting something like 'How I juggle my full time interior deign job with being a mom".

If you try to talk about all these different topics right off the bat then it's much harder for people to really understand what your blog is about.

If you need help just leave a comment below and let me know what you want your niche to be and we can find some topics for your to focus on!